Creative direction
Concepts, treatments, storyboards and visual language.
The Forge turns ambitious ideas into work people feel — from the first frame to the final cut.
A hands-on creative partner from the first conversation to the last export. We connect a clear idea to the people, craft and details that bring it to life.
The Forge brings creative direction, production, cinematography and post together under one roof. With more than eight years of hands-on experience across Amman, Dubai and the GCC, we shape campaigns that are bold in concept and grounded in the realities of budget, schedule, crew and delivery.
The right people and disciplines, brought together around what the idea needs.
Concepts, treatments, storyboards and visual language.
Planning, budgets, crews, locations and on-set leadership.
A considered image, built to serve the story.
Editing, finishing, cutdowns and platform-ready versions.
Vertical, paid and organic creative made for the scroll.
Concepting, prototyping and generative workflows — used with intention.
A clear path from client-ready idea to final handoff.
Masters, vertical cuts, captions and quality control for the region.
A glimpse into the projects and sectors behind our production experience.
All 205 video files and poster frames stream from the source portfolio. Choose a category or play a film here.
Understand the brief, audience, context and what the work should make people feel.
Create the concept, treatment and visual plan with production in mind.
Lead the crew, shoot and creative decisions with care and clarity.
Shape the final film and each adaptation for the platforms it needs to reach.
A working history shaped in Dubai and Amman — across agency-style production, multidisciplinary teams and end-to-end delivery.
Graphite Studio · Led concepts and production-ready direction; managed budgets, schedules, crews, vendors, post and delivery.
Nova Production · Directed projects from concept through delivery and led multidisciplinary creative and production teams.
Lunatic Production / UPT House · Edited and finished branded films, trailers, campaigns, events and social assets.
Tell us what you're building. We'll bring the right creative thinking, production craft and energy to move it forward.